925 BUSINESS REVIEW
Healthy eating and access to nutritious food can be life changing. That’s why Fresh Approach, a nonprofit dedicated to increasing access to local, affordable, healthy foods in the Bay Area has been working hard since 2016 to bring fresh produce directly to people’s doorsteps. Since the start of the COVID-19 pandemic and with increasing inflation concerns, there has been an increase in demand for their services. Through its mobile farmers' market truck, Fresh Approach has had a positive impact on one Richmond resident's life. Marsha Quick shared that “the mobile farmers’ market truck has made it easier for me to get fresh fruits and vegetables that I need instead of having to go grocery store hopping." Let’s take a look at some of the benefits of healthy eating and food access, as well as Kaiser Permanente's role in supporting healthy eating habits.
Eating nutritiously can have many long-term health benefits such as improved physical health and increased energy levels. It can help to prevent various diseases while allowing families to enjoy more delicious and diverse meals. Quality of life is also enhanced when individuals have better access to healthy foods that they can afford because they are more likely to stick with their diet plan and make healthier choices. By providing easy and affordable access to fresh produce, such as locally grown and seasonal fruits and vegetables, Fresh Approach encourages customers to explore more nutritious food options, and expand their repertoire of recipes.
Kaiser Permanente Northern California Vice President Sharolyn Reed says the company has taken on a commitment to improving food security by supporting initiatives such as Fresh Approach's mobile farmers' market truck, which provides convenient access points for purchasing fresh produce throughout the Bay Area. The organization has taken steps to tackle issues related to food insecurity in Bay Area communities by providing nutrition education programs, cooking classes, food pantries, community gardens, farm stands, mobile markets, and other initiatives that increase healthy food access for underserved populations.
Fresh Approach is making great strides in ensuring healthy food access for underserved populations throughout the Bay Area. Their focus on providing nutritious options like organic fruits and vegetables have been life changing for many Richmond residents, who are now able to purchase produce without having to venture far from home or straining their grocery budgets. With support from organizations like Kaiser Permanente, who understand the importance of providing consistent access points for purchasing fresh produce, Fresh Approach will continue its mission of helping Bay Area residents gain easy access to nutritious foods through their mobile farmers' market truck. We encourage everyone reading this blog post to take advantage of these opportunities when available so they can enjoy all the benefits associated with maintaining a balanced diet!
The Fresh Approach truck can be found at the Richmond Public Library every Wednesday between 10 to 11 am. Afterwards, it will move to the San Pablo Senior Center where it will stay from 11:45 am to 12:45 pm. Its last stop will be at the Richmond Parkway YMCA from 1:45 to 2:45 pm.